
Small Business Social — Growth
Making our social as scrappy as the businesses we serve.
When we relaunched our Growth-focused social marketing for small businesses, we knew we couldn’t play it safe. Instead, we embraced the small business ethos, going for a “try it” approach and seeing what resonated. The result is a faster, more relevant cadence featuring everything from Business Chihuahuas to fake podcasts, breaking through the social media noise and showing that B2B doesn’t have to be B2Boring.
Media
Campaign, Integrated, Website, Digital, Social, Event, Experiential, Print, Video, Branding
Credit where it’s due
Creative Director: Javier Torok, TJ Walthall, Tiffani Lundeen, James Hoke
Creative Direction: Harumi Nishimura, Jose Martinez
Production: Kate Eads, Liz Matijasic